In which areas is it worth applying AI

Imagine a company where chatbots instantly respond to customer inquiries, intelligent algorithms analyze complex contracts in minutes, and routine back-office tasks are almost automatically executed. These are the possibilities that artificial intelligence brings to business. Learn in which areas it's worth applying it!

Chatbots and virtual assistants - a revolution in customer service

With the advent of chatbots and virtual assistants, companies have discovered many new ways to communicate with customers. Moreover, they have been supported by AI for some time now, allowing them to efficiently respond to various inquiries, provide information about products, and even schedule appointments with the appropriate specialists.

A chatbot has one major advantage - it is available 24 hours a day, 7 days a week, providing support to customers whenever they need it.

How will you benefit from implementing various types of virtual assistants? First and foremost, you can reduce some of the costs associated with customer service. Let's assume you have 15 employees, each of whom saves 30 minutes a day thanks to a chatbot. A simple calculation shows that this translates to 165 hours a month, which is a full monthly workload for one full-time employee. You will also relieve people from some routine tasks, giving them the opportunity to focus on more complex and demanding ones.

Of course, chatbots also have their limitations and cannot entirely replace humans. They do great with simple responses, but it's better not to leave them unsupervised - they may struggle with handling complex, unusual problems that require human intervention.

There's also the issue of customer preferences - some may prefer to interact with a "live" consultant who will treat them more individually. For example, a customer starts a conversation with a chatbot that efficiently answers simple, repetitive questions. However, when a more complex issue arises, the algorithm smoothly hands the conversation over to the appropriate specialist.

Document and contract analysis - precision and efficiency with AI

Processing legal documents is usually tedious and time-consuming, and it is extremely prone to errors. Here, advanced algorithms come to the rescue, capable of quickly analyzing and classifying even very complex contracts. Artificial intelligence works fast - it identifies key information, suggests necessary changes, and even flags potential risks and non-compliance with accepted rules or regulations.

The benefits of implementing AI in this area are invaluable. How can artificial intelligence help you?

1. It will radically speed up the document processing process. Tasks that used to take hours or days can be done by an algorithm in a few minutes - or sometimes even seconds.
2. It will reduce the risk of human errors and omissions.

However, this doesn't mean that human supervision is unnecessary - quite the opposite. Letting artificial intelligence run wild is not a good solution - it is always worth verifying its work, especially in the case of unusual or particularly important documents. Although AI is a powerful support tool, it does not replace an expert - and is unlikely to do so entirely in the near future.

Back-office process automation - unleash your team's potential

Office workers often have to deal with time-consuming, routine tasks such as invoice management, data entry, or handling email inquiries. Imagine how much time and resources could be saved if even part of these processes were automated. It's quite possible. And even more - it's already happening.

Thanks to AI-based automation, employees can focus on typically human tasks. These are tasks that require creativity, strategic thinking, and building relationships with customers. This translates into higher productivity, job satisfaction, and ultimately - better results for the entire organization.

Artificial intelligence also usually does not make typical human mistakes in data processing. But that doesn't mean it doesn't make mistakes at all, so you always need to keep an eye on it.

It's also important to gradually automate processes, testing different solutions and choosing the ones that work best in a given organization. There's no point in implementing AI-based solutions if they only add complexity. Therefore, it is worth seeking the help of specialists. They can help identify areas where the application of artificial intelligence will be most beneficial.

You can read more about business process automation, its benefits, and implementation in our article

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Recruitment and talent management - find the best candidates with AI

Most people who have had contact with an HR department know that finding the right candidate for a position can be a painstaking process. Reviewing hundreds of resumes, conducting dozens of interviews - it's a long and complex process that doesn't even guarantee success. Could it be improved?

Algorithms can quickly analyze even the most impressive piles of applications. All you need to do is set them to operate within defined criteria, and they will sift through all promising CVs. Artificial intelligence can also help organize and conduct initial interviews, saving recruiters' time. As a result, the entire process runs much faster.

AI can also be valuable in managing talent after hiring. Intelligent algorithms analyze data on employee performance, competencies, and aspirations, suggesting optimal development paths and training. This allows better utilization of the team's potential and fosters engagement.

However, it should be the person, not the machine, who has the final say in HR matters. While artificial intelligence can work wonders in data analysis, it can replicate human biases and discrimination if trained on data loaded with such errors. Therefore, decisions made with AI involvement should not be treated as indisputable verdicts.

You can read more about how AI can support the HR department in our article

Customer experience personalization - meet expectations with data and AI

In the era of growing customer expectations, a "one size fits all" approach is no longer sufficient. Customers want to be treated individually, receiving offers and advice "tailored" to their needs. Meeting these demands would be extremely difficult without technological support, but with AI, it becomes possible.

By analyzing data on customer behavior, preferences, and purchase history, AI systems can draw accurate conclusions and generate personalized recommendations for products, services, or content. Such tailored proposals have a much higher chance of catching a specific user's interest, leading to more effective cross-selling and building long-term customer loyalty. In this way, artificial intelligence opens up new opportunities for strengthening brand relationships.

However, AI-driven personalization also poses some challenges. Firstly, customers must be assured that their data is secure and used only for agreed purposes. Recommendations should also be accurate and valuable - overly intrusive or misguided personalization may repel rather than attract them. Therefore, it is worth combining the power of data and algorithms with an understanding of human needs and emotions.

Business decision support - AI as a strategic advisor

Making accurate business decisions is a challenge, especially given the vast amount of available data. Analyzing and interpreting it can be time-consuming and prone to errors. AI offers invaluable support here, assisting in the strategic decision-making process.

An algorithm can process and analyze data from various sources, such as:

• ERP systems;
• market data;
• trends in social media.

Then, based on these analyses, artificial intelligence predicts trends and suggests how to respond to them. For example, data shows that product X sells well in region Y among age group Z. In such a situation, AI may suggest increased spending on marketing campaigns for this product in that region and target group. Simultaneously, the algorithm will propose reducing promotions in areas where sales are weak.

Thanks to predictive algorithms artificial intelligence predicts future demand for specific goods based on historical trends, seasonality, and other factors. This, in turn, allows for planning production in advance and optimizing inventory levels to avoid both shortages and surpluses.

In this way, managers gain a powerful tool that makes it easier to manage the business.

AI support can cover various decision-making levels, for example:

• operational, such as supply chain optimization;
• strategic - choosing investment directions.

However, the suggestions generated by AI should be treated as valuable input in the decision-making process but not as unquestionable judgments. The final decisions should always be made by a person who understands the broader context and can consider factors that the algorithm often does not take into account.

What is the potential of AI in business?

Artificial intelligence has tremendous potential to transform virtually every aspect of a company's operations - from customer service to back-office processes to strategic decision-making. How will you benefit from implementing AI?

• You will reduce costs through the automation of routine tasks.
• You will streamline work in many company departments.
• You will improve the quality of customer service.
• You will develop an effective business strategy based on data and trend analysis.

However, artificial intelligence is not a magic potion for all business troubles. Its implementation also comes with certain challenges and limitations that must be considered. These include:

• the risk of errors and inaccuracies in algorithm performance;
• the trap of "AI will do everything for me" - in some matters, a human touch is needed;
• data security and privacy issues.

The key to success is finding a balance - using AI's potential where it brings the most benefits, but without entirely replacing humans with machines. It's just another useful tool in the hands of a competent team, supporting but not replacing human judgment and decision-making.

If you are considering implementing AI in your company, remember - it is a process that requires careful planning, testing, and continuous improvement. But the benefits it can bring are definitely worth the effort. The future of business belongs to those who know how to wisely harness the potential of artificial intelligence. Be one of them!

Want to find out how much your company can save by implementing AI? Use our savings calculator.