
Product configurator for the clothing industry
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Do you want to offer your customers more than just clothing? Give them the ability to create their own unique design. A product configurator is a tool that will significantly expand the offerings of any clothing brand. Discover how this tool will revolutionize your business!
What is a product configurator? It is a system that allows customers to customize a product according to their individual preferences. In the clothing industry, such a solution is particularly useful - from designing personalized clothes to modifying footwear and creating unique accessories. It gives customers a sense of control and makes them feel special.
How does a product configurator work?
The operation process of a configurator in the fashion industry is simple and intuitive. The customer visits the website, selects the product of interest, and then customizes its parameters according to their preferences. They can decide on the cut, material, color, and even add personalized text or graphics. It's like having a tailored garment without the need to visit a tailor.
Configurators come in various types, tailored to the product's specifics
- 3D configurator - allows for three-dimensional visualization, enabling the product to be rotated and viewed from all angles. This solution is ideal for complex projects like shoes or accessories.
- Visual configurato - allows changes in colors, patterns, and components, presenting the final look. It is suitable for simpler products like t-shirts or hoodies.
- Set configurator - allows creating ready-made outfits or sets of matching wardrobe elements. A good solution when you want to offer customers complete looks.
- Customization configurator - allows adding personalized elements like embroidery, prints, or patches. Great for creating unique gifts.
- Functional Configurator - focuses on customizing the product's features, e.g., allowing the choice of breathable material or a waterproof membrane for sportswear.
Implementing a configurator requires proper planning. The most important aspects are designing an attractive interface, creating logical links between products, and integrating with online store systems. Sounds complicated? Don't worry, the right technology partner will guide you through the entire process.
Where can you use a configurator in the fashion industry?
A product configurator can be useful in many areas of the fashion industry. You can use it to design personalized clothes such as t-shirts, pants, or dresses. For accessories, the configurator is perfect for creating original bags, backpacks, or scarves. Let's not forget about footwear - here, the customization possibilities are almost limitless.
With a configurator, customers can choose materials, colors, patterns, and sizes, and even add their own embroidery or patches.
What benefits will a configurator bring you?
Implementing a product configurator is an investment that will pay off quickly. It will increase customer engagement, making them feel like co-creators of the product. You will offer them unique clothes or accessories perfectly tailored to their needs. As a result, you will significantly reduce the number of returns and complaints - after all, the customer designed the product themselves.
Moreover, the configurator will optimize your company's production process. Instead of producing in bulk, you will be able to fulfill "on-demand" orders, tailored to individual customer preferences.

Configurator in practice - success stories
Don't believe in the potential of a configurator? See how it worked for others. Adidas introduced a product configurator called MiAdidas, which allows customers to design shoes according to their preferences.
This way, Adidas can offer its customers a more personalized product range. The configurator also helped better understand customer preferences, aiding in planning future product lines and introducing new lines based on popular configurations. This contributed to increased sales.
Oakley Inc. an American company producing sports and lifestyle accessories, including sunglasses, ski goggles, watches, and clothing, introduced a product configurator that allows for the personalization of sunglasses. Customers can choose different colors, materials, styles, and accessories to create personalized sunglasses.
How to implement a configurator in your company?
The implementation process of a configurator involves several stages. The first is a thorough analysis of customer needs and company specifics. The configurator is a tailor-made solution adapted to the entire organization and its products.
The next step is the product base analysis - access to all models is necessary, and an analysis of their design for the configurator must be conducted.
Then it's time to design an intuitive user interface and post-sales support functionalities. It should be consistent with the brand's visual identity so that users perceive it as a natural part of the brand. It is important that the customer can return to their project and make changes at any time.
Don't forget about integration with existing systems like CRM, ERP, or warehouse solutions. The configurator must seamlessly work with the company's entire infrastructure.
Finally, there's the testing and optimization phase - you need to ensure everything works as it should.
Create your product configurator with us.
Technologies used in configurators
The choice of the right technology for creating a product configurator depends on the company's individual needs. Key elements include:
- 3D rendering engine working in web browsers;
- 3D scene environment that provides user interaction;
- backend responsible for communication with external systems.
Rendering engines enable photorealistic visualization of products in real-time. They allow for accurate representation of shapes, materials, and element arrangements in space. The presented 3D models should be prepared by professionals, as their quality plays a key role during product design and visualization by the customer.
The 3D scene environment is essentially the user interface. It can offer options to rotate the model, change colors, textures, or components. The scene's appearance can be enhanced by modifying the environment or model animations. It is important that the interface is responsive and adapted to various devices.
The configurator can be integrated with the company's existing IT infrastructure, such as the e-commerce platform, customer relationship management (CRM) system, or even become part of the process managed by ERP. Importantly, it can also function as a standalone application, embedded on your website or the sites of your partners and distributors. The backend is responsible for processing the data entered by the user, price calculation, and communication with external systems.

Challenges and barriers to implementation
When deciding to implement a product configurator in the clothing industry, you need to be aware of potential challenges and barriers.
- Implementation costs, which can vary significantly depending on the scale and complexity of the project. If you choose an independent configurator that does not require integration with external systems, you can expect lower costs. However, if you want to connect it to multiple systems, such as ERP, CRM, or e-commerce platforms, the price will significantly increase due to the need to adapt the configurator to each of these systems individually.
- The type of configurator used affects costs. The simplest visualizations based on ready-made 3D models will be cheaper than advanced scenes that allow moving elements or applying 2D textures to three-dimensional models.
- The complexity of the products themselves. The more attributes, options, and variants, the more complex the configurator needs to be, which translates into costs.
- Advanced pricing rules, e.g., dependent on the number of ordered items, type of material, or color, require the implementation of appropriate logic, which also increases the price.
- The range of parameters that the user can control. Will they be able to enter values from the keyboard, or only select from predefined options?
- Solution flexibility and future development possibilities. The configurator should be scalable enough to keep up with the company's development and its product range. This approach may require higher initial outlays but will pay off in the long run.
- Balancing personalization with mass production. With large volumes, even a small error at the configuration stage can be very costly if repeated multiple times. Therefore, precise project validation and additional verification before sending them to production are crucial.
- Technological requirements and the need for integration with external systems or peripheral devices.
- Generating data in formats compatible with e-commerce systems, printing devices, or cost calculation software, and preparing attractive visualizations of designed products.

The future of configurators in the fashion industry
The product configurator is just the beginning of a revolution in the fashion industry. New trends and innovations, such as virtual reality or artificial intelligence, open up exciting opportunities for development and expansion. The role of configurators in e-commerce will continue to grow, meeting the needs of demanding customers.
Some brands are already taking it a step further. 3D body scanning technology opens up new possibilities in the clothing industry. Scanners like VITUS allow for quick and precise body measurement, providing valuable data for custom-made clothing or size selection. Combining this technology with a product configurator can offer customers even more personalization options in the future.
The clothing industry is on the brink of significant changes. Product configurators will allow companies to stand out from the competition and offer customers unforgettable shopping experiences. This is an opportunity to build a loyal community around the brand and increase sales.
Don't wait and introduce a product configurator in your clothing company today. Invest in a tool that will take your business to the next level, delight customers, and help you stay ahead of the competition. Embrace innovation and start offering unique, personalized products. A configurator is the key to success in the fashion industry - see for yourself!
Innovative product configurators. Implementation in a few steps
Discover how the application of the latest technologies and understanding of customer needs can transform standard configuration tools into powerful sales leverage. This e-book provides a comprehensive view of how to create configurators that will inspire customers to interact with your brand and enhance their shopping satisfaction, while driving the growth of your business.
Why should you consider it?
- Learn how to leverage the latest technologies to create product configurators
- Explore the strategies and best practices for designing configurators
- Implement innovative approaches and tools for creating configurators
- Discover how data analysis and customer feedback can lead to continuous improvement of your product configurator, thereby increasing sales