Project outcomes
BEFORE
- Limited distribution diversification to traditional sales channels
- Reduced product availability and range limited by sales branch locations
- More time-consuming purchasing process requiring contact with a seller
- Lack of analytical tools limiting data analysis and increasing sales effectiveness
- Lack of process automation and ERP system integration
AFTER
- Increased distribution diversification through a new sales channel
- Expanded range and product availability regardless of location
- Increased customer satisfaction - shortened purchasing process and 24/7 access to an intuitive shopping platform
- Enhanced sales effectiveness through the analysis of customer purchasing behaviors
- Process automation and full integration with the ERP system
What the company gained
The launch of a modern e-commerce platform fits into Ampol-Merol's digital transformation strategy, bringing many benefits. First and foremost, the company gained a new, dynamic sales channel, which proved to be exceptionally effective and secured the first orders immediately after launch. This also allowed for the expansion of the range and availability of offered products regardless of customer location. With process automation and full integration with the ERP system, operations related to the new distribution channel are more efficient and less prone to errors, leading to operational cost optimization.
The availability of analytical tools and better data collection about customers enables more precise monitoring of customer purchasing behaviors and offer personalization. This opens up possibilities for optimizing and increasing sales effectiveness. The new intuitive and user-friendly shopping platform shortened the time needed to place orders while offering 24/7 access to services, which raised the level of customer satisfaction.
As a result, Ampol-Merol strengthened its position as a leader in the agro industry, being perceived as an innovative company that effectively combines traditional values with modern technological solutions.