They trusted us:
Benefits of implementing a configurator
- Personalization that delights
Allow customers to create unique products, perfectly tailored to their tastes and needs. - Sales increase by up to 30%
Research shows that product configurators can increase sales by up to 30% due to better offer matching and higher customer engagement. - Cost reduction by up to 20%
Reduce returns by up to 20% and optimize production processes with precise orders from the configurator. - Engagement that translates into profits
Turn passive browsers into active creators. The configurator engages customers in the purchasing process, increasing the likelihood of purchase.
76% of consumers expect personalization
ranging from more personalized communication
to personalized offers, products, and experiences.
(Source: Twilio Segment, "Announcing The State of Personalization 2024")
https://segment.com/blog/state-of-personalization-2024
Types of configurators
3D configurator
Allows three-dimensional product visualization for more precise customization. Customers can rotate the product, view it from different angles, and modify its elements in real time.
Application in industries
- Furniture
- Fashion
- Construction
- Architectural
- Jewelry
- Automotive
- Packaging
Visual configurator
Allows customers to visually customize the product, e.g., change colors, patterns, or components. Users can see how the product will look after changes.
Application in industries
- Furniture
- Fashion
- Construction
- Architectural
- Jewelry
- Automotive
- Packaging
Set configurator
Allows customers to create their own product sets from available options. Popular in the food industry (e.g., building your own pizza) and for products that naturally complement each other, like computer components.
Application in industries
- Computer
- Fashion
- Cosmetics
- Educational
- Food
- Furniture
Personalization configurator
Allows adding personalized elements such as engravings, inscriptions, or dedications. Often used in the jewelry, fashion, and gift industries.
Application in industries
- Jewelry
- Fashion
- Furniture
- Automotive
- Cosmetics
Functional configurator
Focuses on customizing the product's functions. For example, in software, customers can choose which modules or features they want to enable.
Application in industries
- Automotive
- Computer
- Machinery
- Medical
- Interior equipment
- Sports
- IT
- Telecommunications
Janbox
For a manufacturer of cardboard packaging, we automated the product ordering process for customers through a 3D product configurator.
- Automated ordering process and time savings
- Real-time 3D packaging preview
- Opened a new sales channel and increased revenue
Backend 
Frontend
Dedicated product configurator for a furniture manufacturer
We have developed an advanced furniture configurator that allows customers to customize products individually, enhancing interaction and convenience in online shopping.
- Automation of 70% of the custom order process.
- 32% increase in on-site conversions due to personalization.
- 20% reduction in order fulfillment time.
- Backend
- Frontend
The process of creating a product configurator
- 1Workshops
- 2Needs analysis
- 3Design and visualization
- 4Development and integration
- 5Implementation and support
1Workshops
Before we start creating the configurator, we invite you to a free workshop where we focus on understanding your business and its specifics. This is a key moment to define the goals of the project together and gather all the necessary information.
2Needs analysis
The purpose of the analysis is to transform the insights gathered during the workshops into clear guidelines for creating the configurator. We focus on defining key functionalities, analyzing the product offering, and understanding the needs of the target audience. We also review technical requirements, including integrations with e-commerce platforms and systems.
The outcome of this stage is a comprehensive document outlining the detailed project scope, configurator features, and technical recommendations. This ensures you have a clear direction for the project and confidence that the configurator will meet your expectations.
3Design and visualization
We create configurators with an intuitive user interface that aligns with your brand's visual identity. The features and design are crafted to meet your customers' needs, providing an interactive experience. As part of the solution, we also offer advanced 3D visualizations to enhance the product personalization process.
4Development and integration
We build the configurator using modern technologies, incorporating dynamic features such as real-time pricing updates and product variant selection. We ensure full integration with your e-commerce platform.
5Implementation and support
We implement the configurator on your website and provide support at every step. This includes team training, performance monitoring, and adapting the tool to your business's future needs.
FAQ
The best place to start is with a free workshop, where we work together to define your business needs and expectations for the configurator. This crucial stage allows us to understand the specifics of your products, target audience, and sales processes. With these insights, we can propose solutions tailored to your business and outline the next steps for the project.
A product configurator is an interactive tool that enables customers to customize a product to their individual needs and preferences in real time. With a configurator, customers can choose colors, sizes, materials, features, and even personalize products using 3D visualization. This solution increases customer engagement, enhances the shopping experience, and supports purchasing decisions.
The cost of implementing a product configurator depends on its complexity, the number of features, the level of personalization, and its integration with other systems, such as an e-commerce platform or CRM. Average prices start at a few thousand dollars for simple solutions, while more advanced projects can cost from several thousand to even tens of thousands of dollars. Contact us to receive a detailed quote tailored to your needs.
The implementation time for a configurator depends on the project's scope and technical requirements. Simple configurators can be ready within 4-6 weeks, while more advanced solutions, such as 3D visualizations or dynamic pricing models, may take 8-12 weeks. Our team will provide a detailed implementation timeline after discussing the project specifics.
To provide an accurate estimate for a product configurator, we need the following information:
- The type of products to be configured.
- Features the configurator should offer (e.g., material selection, 3D visualizations, dynamic pricing).
- The e-commerce platform to integrate with (e.g., Shopify, Magento, WooCommerce).
- The number of product variants.
- Expectations regarding design and user interface.
Contact us to receive a detailed quote request form.
The solution depends on your needs. A configurator can be connected to an e-commerce layer that enables order placement and payment, but it can also work independently, for example, generating only a PDF with the project and sending it to a specified email address. The most common types of configurators include:
- Standalone - Operates independently, with its own product definitions; the design process usually ends with a request for a quote.
- Integrated with an e-commerce layer - This is the most flexible and stable solution, where the configurator is built on its own e-commerce platform. As a bonus, you get a professional, fully functional online store where you can sell regular products not supported by the configurator.
- Integrated with an external e-commerce layer - In this case, the configurator integrates with your store or ERP system. The scope of integration depends on your needs.
Implementing a product configurator offers many benefits, including:
- Increased sales: Customers are more likely to buy products they can personalize.
- Improved customer experience (UX): An intuitive and engaging tool enhances customer satisfaction.
- Reduced returns: Customers can see and choose exactly what they need.
- Process optimization: Automation of quotes, orders, and product specifications saves time and reduces errors.
Learn more about the benefits by contacting our team!
Yes, our team offers comprehensive services, including 3D visualizations, renders, and designing the configurator's user interface (UI). We can tailor the tool's appearance to match your brand's visual identity, ensuring consistency with your store's existing design. With our advanced visualization technologies, your products will look attractive and professional.
Why choose WebMakers as your technology partner?
Experts in technology
We have extensive experience in designing and implementing advanced product configurators across various industries. We create intuitive and visually engaging 3D scenes, allowing users to easily personalize products. Our solutions are integrated with the store, enabling quick generation of shopping lists for customers and helping sellers provide accurate pricing advice. This results in higher customer satisfaction and engagement.
Over a decade of experience
For more than a decade, we've been developing e-commerce stores, integrating them with diverse systems and platforms, and implementing modern payment solutions. Like a professional tailor, we customize functionalities to meet specific needs, delivering perfect solutions for both small and large businesses. We ensure full integration with store systems, inventory management, and customer service, providing comprehensive solutions that drive business growth.
The latest e-commerce solutions
We focus on innovation and leverage the latest technologies to create high-performance and fast-loading e-commerce platforms. By staying on top of trends and introducing new features, we ensure that our online stores consistently meet the highest standards.
Innovative product configurators. Implementation in a few steps
Discover how the application of the latest technologies and understanding of customer needs can transform standard configuration tools into powerful sales leverage. This e-book provides a comprehensive view of how to create configurators that will inspire customers to interact with your brand and enhance their shopping satisfaction, while driving the growth of your business.
Why should you consider it?
- Learn how to leverage the latest technologies to create product configurators
- Explore the strategies and best practices for designing configurators
- Implement innovative approaches and tools for creating configurators
- Discover how data analysis and customer feedback can lead to continuous improvement of your product configurator, thereby increasing sales